Beware the Rays of Imitation

By Claire Barber

Tony D. Sampson. Virality: Contagion Theory in the Age of Networks. University of Minnesota Press, 2012. 235 pp.

The cover of Tony D. Sampson’s Virality: Contagion Theory in the Age of Networks incorporates the image of a flock of crows sitting on power lines, a scene with the potential to inspire the type of fear captured by films like Alfred Hitchcock’s The Birds (1963).
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