The task of understanding media consumption today is fraught by endlessly-morphing means of distribution, ways of engaging, and abilities to co-create media content. To think that four decades ago, media consumption was led primarily by three television networks, local print newspapers, and a handful of national magazines!
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Starting from Scratch
By Justin Wyatt
James G. Webster. The Marketplace of Attention: How Audiences Take Shape in a Digital Age. MIT Press, 2014. 268 pp.