Branding in Everyday Life

By Mehita Iqani

Melissa Aronczyk and Devon Powers, eds.  Blowing Up the Brand: Critical Perspectives on Promotional Culture.  Peter Lang, 2010.  339 pp.

Blowing Up the Brand, an edited collection originating from a conference of the same name held in New York in 2009, does not so much seek to provide definitions for the brand as it does critically engage with “the increasingly central role of brands in contemporary culture” (5).
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